Case study Retail Webinar delivered for Retail Ireland

AI for Retail, delivered for Retail Ireland

A practical session for retail staff on using AI in day-to-day work, including a 5-point way to write a prompt: Role, Context, Outcome, Audience and Success Criteria.

What the session covered

The webinar was delivered for Retail Ireland. It was practical AI for retail staff, with working examples and scenarios rather than a tour of features. One part of the session was a 5-point prompt approach:

  1. Role — who the assistant is acting as.
  2. Context — the situation, without pasting in customer personal data.
  3. Outcome — what you want back, such as a short reply or a list of options.
  4. Audience — who will read it.
  5. Success Criteria — how you will know the draft is good enough to edit.

What attendees said

From 23 attendee responses to the AI for Retail webinar delivered for Retail Ireland. Responses were anonymous.

8.9/10

Average likelihood to recommend. Every response was 7 or higher. The mean of the 23 scores is 8.9 to one decimal place.

15 of 23

Scored 9 or 10 for likelihood to recommend.

On the question about materials being clear, well-structured and easy to understand, all 23 responses were positive: 19 ‘Very positive’ and 4 ‘Somewhat positive’. On whether the content supported day-to-day work, all 23 responses were positive: 14 ‘Very positive’ and 9 ‘Somewhat positive’.

Fantastic workshop, very on top and clearly delivered with useful working examples and scenarios

Webinar attendee

James was excellent at demonstrating the difference in AI. Very practical.

Webinar attendee

Being I have never used AI this has now given me the confidence to give it a try.

Webinar attendee

Very well put together slides along with good examples of real world uses. I found the 5 point approach to be a very interesting approach that I will be using in my role going forward

Webinar attendee

Great speaker and very knowledgeable

Webinar attendee

Excellent webinar, very informative and the practical examples were excellent

Webinar attendee

A next step for a team that wants the habit

The webinar was one session. The 6-Week AI Adoption Programme is the follow-on for people who want practice on their own work. It is 30 daily tasks of about 15 minutes, emailed each weekday. It costs €595 + VAT, you can start any time, and each participant needs a paid Microsoft 365 Copilot licence.

For a written version of the customer-service ideas, see AI for Irish retail: customer service and call-centre costs.

Want the 6-week practice, not only the webinar?

€595 + VAT. Start any time. A paid Microsoft 365 Copilot licence is required for each person.